Building a Legacy

Building a Legacy

Our dealer principle, Bruce Brubaker Jr., is a native of Harrisburg, Pennsylvania and has sold cars since the 1970s, when he was still a pitcher in Major League Baseball! He moved to Lexington in the ‘80s to work as General Manager for Paul Miller and the rest is history! Since Bruce Brubaker opened acquired a local Owensboro dealership in 1990, we've steadily grown to one of the premier dealerships in Kentucky, regardless of brand! We've won the Ford and Lincoln President’s award as well as the Online Customer review Dealer of the Year Award for the state of Kentucky, which demonstrates our ability to effectively serve our customers on a day-in day-out basis. In 2000, the dealership moved from its long time location at Fourth and Frederica to its current site on Southtown Boulevard at JR Miller Boulevard. Brubaker says the dealership owes that success to what he labeled "The Champion Experience." People are waited on promptly by a friendly sales staff, treated with respect and not subjected to pressure tactics. 

Like many companies, Champion has a Mission Statement - All Champion personnel will treat every customer as a potential lifetime purchaser, communicating a professional image which embraces honesty and concern for customer wants and needs. 

Our Champion employees went a step further and developed a Team Credo, basically, a reason why. The Champion Auto Team Credo includes 10 points - 

1. Open & honest communication with everyone. 
2. Treat every customer as a lifelong partner in his or her vehicle needs. 
3. We ensure safe & secure record keeping for all customer personal information. 
4. Deliver WOW through superb customer service. 
5. Build a positive team and family spirit! 
6. Always do what's fair & right. 
7. Every position at the dealership is significant. 
8. Integrity is the core of who we are, establishing a trust between employees and customers. 
9. Teamwork is paramount; we are not driven by ego, but accomplishments. 
10. Embrace & Drive change. 

If you're a Champion and feel like you can contribute to our success, please take a look at our open position on the Careers page and apply today!


Partners With Our Community

At Champion Ford Lincoln Mazda, we strive to be much more than a business. We are partners with our community and as an employee, you will get a chance to give back as well. We partner with many local organizations, charities and events with the goal of supporting our local community and the less fortunate. Recently, we participated in The Lincoln Heritage Council & Boy Scouts of America Food Drive. We collected food and helped transport it to the local food banks which helps local families around the holidays. We are also proud to support the Owensboro Symphony Orchestra Concert on the Green at Kentucky Wesleyan College each summer! 

We also participate, sponsor and/or donate to Cliff Hagan Boys and Girls Club, Boy Scouts of America, Lincoln Heritage Council, Owensboro Daviess County Youth Football, Lions Club, Girls Inc., East View Elementary, Junior Achievement, Daniel Pitino Shelter, Raising Hope, Shop with a Cop, Ducks Unlimited, Kentucky Remembers, 100 Men Who Cook, Soldier Dogs for Independence, Future Farmers of America, Paws for Veterans, Crazy Horse Mustang Club, Deer Park Elementary School, Daviess County 4-H Crushers, Daviess County Pantherettes, Kentucky Wesleyan College, Owensboro Catholic Schools, Daviess County Football, Owensboro Symphony Orchestra, Quality Deer Management Association, Owensboro Museum of Fine Art, Owensboro FOP Lodge No. 6...and many more!


Awards & Recognition

  • We are a 2016 Messenger Inquirer Readers’ Choice GOLD Winner for Automotive Dealer Staff, New Cars, Used Cars and Trucks and a SILVER Winner for SUV/Crossovers and Exotic Cars. We are also a Better Business Bureau A+ Rated Accredited Dealer and we have a high rating on both (4.8 / 5.0 A+ Dealer Rating) and Facebook (4.5 / 6 A Rating).